Graphic Design

The finished product is the manifestation of all the thought, development and care you put into a project. It is not, however, what you should jump to instantly. It shouldn't be your immediate goal. It is the process you go through – the thought, development and care – that you should concern yourself with the most.

Most poorly designed pieces have something in common; they're too complicated and too busy. Too many fonts, too many photos, too many logos, too many colours. Just too much. Have a look at the majority of the award winning work that's floating around—there are few fonts, few photos, few logo, few colours. Even the busy looking designs can be broken down into simple elements.